It Really IS About You

As a small business owner (now twice over), I have realized it is so important to make the most of your online presence to create connection with your current & future clients. The same goes for anyone though really…. when you want to connect, build trust & engage your tribe, you have to put yourself in it.

People need to see the face behind the business, behind the message. They want to be able to picture who is speaking to them in those tweets, Instagram captions & blog posts. They want to be able to have a familiarity with you!

As business owners, this is HUGE. When a potential client can scroll through your feed, know what you look like, be able to picture what it would be like to work with you, & see glimpses into your personal life that resonate with them, they will be so much more likely to invest with you, because on some level they are choosing to invest IN you.

A lot of times we think that no one wants to see us (especially for us photographers), they just want to see the gorgeous work we can produce for them. I used to kinda be in that camp. I didn’t think it was a big deal to put my face out there… And then I did some research & realized that there really is a payoff for putting myself into my business in a public way.

So I tried it.

 

Kingwood photographer image of Instagram grid

And I’ve realized that some of my best performing Instagram posts (not that it’s all about numbers) have been ones that I am IN. Ones that open up to my audience & tell them more about the lip-product-selling, family-oriented, California-hearted photographer mama behind b.marie.photography.

And as I am building my photography business in Kingwood now – and in some ways having to start all over – having my potential clients get to know me before they ever hit ‘submit’ on that contact form is powerful.

And the more I put myself front & center, the better it feels…. There are a lot of photographers in Houston, but there is only one me, and the people who feel a connection with me will most likely be the most enjoyable for me to work with! It is resonating with people & that is encouraging in a business-stratgey sense, but it is also wonderfully reassuring on a personal level too!

So if you are a small business owner, a creative, I would LOVE to help you get intentional, beautiful images of you & your work that can start to connect immediately with your ideal clients! Just shoot me a message here & I can’t wait to start planning with you to help your business grow!! And if you aren’t following along on Instagram, I’d love to have you join me

Invest

If you’re feeling empty, invest.

 

Invest in yourself. 

 

Take time to slow down & breathe for a minute.

Take the time to learn something new.

Take the time to really look at all you do on a daily basis – all of the different roles you play.

Take the time to create something simply for the sake of creating.

Take the time to take care of your body.

Take the time to sit in quiet with your God.

Take the time – MAKE  the time – to do something you truly enjoy.

 

Because this is your one, precious life. And while I know it may seem impossible to slow down, to find time for just you, you’re the only one who can make the choice to make that happen. So invest in yourself, friend. Believe that you’re truly worth every bit of the investment – because without a doubt, you are.

 

Kingwood Photographer image of wooded path

For more posts like this that you won’t be able to find on the blog, sign up for Light Letters! You’ll get a dose of motivation and encouragement straight to your inbox every two weeks, plus you’ll have first access to any b.marie.photography specials!